--- title: "Empire Flippers listing #86010: Survival & Security ecommerce business teardown" url: https://firstpassmemo.com/teardowns/ef-86010-survival-security-amazon-fba-ecommerce/ updated: 2026-10-13 publisher: FirstPass Memo (hello@firstpassmemo.com) --- Listing teardown · Ecommerce # Empire Flippers listing #86010: Survival & Security ecommerce business teardown Short answer: a first-pass read of the live listing “$62.9K Per Month Amazon FBA Business in the Survival & Security Niche”, asking $332,023: 0 red, 4 yellow and 5 green flags from the checker's rules. Every figure comes from the public listing page (https://empireflippers.com/listing/86010/); nothing here has been verified with the seller. Listing data read 13 October 2026 from the Empire Flippers public marketplace data · Listing: https://empireflippers.com/listing/86010/ (https://empireflippers.com/listing/86010/) ## Check a listing now, free FirstPass Memo offers a free red-flag checker for business-for-sale listings and a $79 first-pass memo on a specific listing you send, paid after delivery. Paste any listing below for payback, the asking multiple and its red flags. Nothing you paste leaves your browser. Open the full checker (https://firstpassmemo.com/checker/) to unlock every flag with its seller question. How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above. ## Snapshot (as listed) | Asking price | $332,023 | | --- | --- | | Stated multiple | 2.2× annual SDE | | Average monthly revenue / profit | $60,433 / $12,577 | | Latest month revenue / profit | $55,137 / $11,718 | | Payback (ask ÷ monthly profit) | 26.4 months on the average; 33.7 months on the last 3 months | | Reported margin | 21% | | Age | about 53 months | | Monetization | Amazon FBA | | Owner hours (seller-stated) | 5 a week | | Top traffic channels | n/a | ## Red flags - None from the listing's public data. ## Yellow flags - Recent profit below the period average (-22%). Last-3-month average profit $9,863 vs 12-month average $12,577. If the lower level persists, payback at the asking price is longer than the 12-month average suggests. - Volatile monthly profit (CV 0.68). Monthly profit ranged $6,016–$38,302. - Platforms the listing relies on or mentions: Amazon. Ask how much revenue and traffic depends on each, and whether there has been any past policy or algorithm impact. - Customer/revenue concentration not disclosed. ## Green flags - The listing shows connected data providers: Amazon Seller Central. These reduce, but do not remove, the need to reconcile figures to bank deposits. - About 53 months of operating history (first revenue 2022-05, per the listing). - Marketplace-reported revenue trend +23% (profit trend +30%). - Seller states about 5 hours a week of owner time (to confirm against the task list). - Post-sale support is offered: The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer. ## Context - Asking multiple 2.20× is below the typical range. EF for-sale asking multiples (2026-10-06) for Amazon FBA: p25 2.21×, median 2.6×. ## Questions to ask the seller - What drove the last 3 months below the 12-month average, and what do month-to-date numbers show? - Explain the low months (refunds, annual-plan timing, one-off costs?). - What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents? - What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? - Provide a month-by-month P&L for the last 24 months with every cost line. - What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)? - Has the business ever had a platform ban, penalty, chargeback spike or security incident? ## What to verify - Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits - Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt - Inventory on hand, its valuation and whether it is included in the price - Supplier, 3PL and contractor agreements and whether they are assignable - Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months - Trademark, domain and marketplace-account transfer requirements Payback at the asking price: 26.4 months on the stated average profit, 33.0 months if profit is 20% lower, 44.0 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion. ## Seller statements to check against evidence Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents. - “Established in May 2021, this Amazon FBA business features two trademarked and Amazon Brand Registered brands in the personal security sector.” - “A significant portion of the products are locally sourced, and the business has consistently achieved strong year-over-year revenue growth exceeding 50%.” - “Primarily selling in the United Kingdom, the business has recently secured compliance approvals to expand into other markets, presenting substantial opportunities for continued growth.” - “This is a highly passive operation, with the seller typically dedicating only 5–7 hours per week to the business, primarily managing inventory and optimizing PPC campaigns.” Risks the listing itself discloses: Changes in Amazon ad pricing could affect the economics of the business. Entry of additional competitors may affect the economics of the business. ## Request the full $79 memo on this listing (pay after delivery) We check Empire Flippers listing #86010 against your limits, rank every flag with the field it came from and order the seller questions. We send the memo first, then an invoice for $79. ## Watch this listing Get one short email if the asking price changes or the listing is marked sold or removed, from Empire Flippers' public data checked daily. Unsubscribe in one click from any alert. ## Questions about this listing ### What should I ask the seller of Empire Flippers listing #86010? What drove the last 3 months below the 12-month average, and what do month-to-date numbers show? Explain the low months (refunds, annual-plan timing, one-off costs?). What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents? What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? Provide a month-by-month P&L for the last 24 months with every cost line. What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)? Has the business ever had a platform ban, penalty, chargeback spike or security incident? ### What flags does Empire Flippers listing #86010 raise? 0 red and 4 yellow flags from FirstPass Memo's 33 published rules, using only the public listing: Recent profit below the period average (-22%); Volatile monthly profit (CV 0.68); Platforms the listing relies on or mentions: Amazon; Customer/revenue concentration not disclosed. ### Is this teardown a recommendation to buy or not to buy? No. It is informational screening of public listing data. Flags are questions to answer, not findings, and nothing has been verified with the seller. ## Sources - Empire Flippers listing #86010 (https://empireflippers.com/listing/86010/), public listing data read 13 October 2026. - FirstPass red-flag rules (https://firstpassmemo.com/flags/), the 33 published rules used for the flags above. ## Related - All listing teardowns (https://firstpassmemo.com/teardowns/) - Run the free 33-rule checker on another listing (https://firstpassmemo.com/checker/) - Guides for buyers (https://firstpassmemo.com/guides/) FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it. --- FirstPass Memo is informational screening, not investment, legal, tax, accounting or valuation advice, and not an audit. Seller figures are not independently verified. HTML version: https://firstpassmemo.com/teardowns/ef-86010-survival-security-amazon-fba-ecommerce/