--- title: "Empire Flippers listing #95128: Home ecommerce business teardown" url: https://firstpassmemo.com/teardowns/ef-95128-home-ecommerce/ updated: 2026-10-13 publisher: FirstPass Memo (hello@firstpassmemo.com) --- Listing teardown · Ecommerce # Empire Flippers listing #95128: Home ecommerce business teardown Short answer: a first-pass read of the live listing “$53.2K Per Month DropShipping Site in the Home Niche”, asking $305,232: 0 red, 7 yellow and 4 green flags from the checker's rules. Every figure comes from the public listing page (https://empireflippers.com/listing/95128/); nothing here has been verified with the seller. Listing data read 13 October 2026 from the Empire Flippers public marketplace data · Listing: https://empireflippers.com/listing/95128/ (https://empireflippers.com/listing/95128/) ## Check a listing now, free FirstPass Memo offers a free red-flag checker for business-for-sale listings and a $79 first-pass memo on a specific listing you send, paid after delivery. Paste any listing below for payback, the asking multiple and its red flags. Nothing you paste leaves your browser. Open the full checker (https://firstpassmemo.com/checker/) to unlock every flag with its seller question. How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above. ## Snapshot (as listed) | Asking price | $305,232 | | --- | --- | | Stated multiple | 2.7× annual SDE | | Average monthly revenue / profit | $53,151 / $9,421 | | Latest month revenue / profit | $61,224 / $8,960 | | Payback (ask ÷ monthly profit) | 32.4 months on the average; 25.4 months on the last 3 months | | Reported margin | 18% | | Age | about 27 months | | Monetization | DropShipping | | Owner hours (seller-stated) | 20 a week | | Top traffic channels | Cross-network 67%, Paid Shopping 20%, Direct 6% | ## Red flags - None from the listing's public data. ## Yellow flags - Volatile monthly profit (CV 0.50). Monthly profit ranged $513–$16,459. - Cross-network ≈67% of users. Single-channel dependency. - Platforms the listing relies on or mentions: Google Search. Ask how much revenue and traffic depends on each, and whether there has been any past policy or algorithm impact. - Traffic up 3.4× within the analytics window. Users/month: first-3 avg 7,782 → last-3 avg 26,183; latest month led by Cross-network (57%). Revenue did not rise with it. - Seller reports 20 hrs/week. Above the checker's default limit of 10 hours a week. - Customer/revenue concentration not disclosed. - Generic reason for sale. The Seller would like to explore other opportunities. ## Green flags - The listing shows connected data providers: Shopify, Google Analytics. These reduce, but do not remove, the need to reconcile figures to bank deposits. - Last-3-month average profit $12,023 is 28% above the 12-month average. - Marketplace-reported revenue trend +726% (profit trend +2008%). - Post-sale support is offered: The seller is willing to offer 60 days of transition support via email, phone, and video calls, including guidance on Google Ads campaign structure, Merchant Center, Shopify operations, supplier relationships, product sourcing, order fulfillment, customer service processes, pricing, product-page management, and the current marketing strategy. ## Questions to ask the seller - Explain the low months (refunds, annual-plan timing, one-off costs?). - What is behind the Cross-network traffic and how durable is it? - What would happen to revenue if Google Search changed its policy/API tomorrow? Any past incidents? - What caused the traffic jump (campaign, bot/untagged traffic, new property in the GA view)? - What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? - Why sell now, and what would you do with the business if it doesn't sell? - Provide a month-by-month P&L for the last 24 months with every cost line. - What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)? - Has the business ever had a platform ban, penalty, chargeback spike or security incident? ## What to verify - Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits - Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt - Inventory on hand, its valuation and whether it is included in the price - Supplier, 3PL and contractor agreements and whether they are assignable - Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months - Trademark, domain and marketplace-account transfer requirements Payback at the asking price: 32.4 months on the stated average profit, 40.5 months if profit is 20% lower, 54.0 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion. ## Seller statements to check against evidence Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents. - “The business has experienced significant growth over the past six to seven months, driven by product optimization, improved advertising performance, and expansion of successful product lines.” - “This has contributed to year-over-year revenue growth exceeding 40%, while maintaining healthy profit margins and sustainable returns on advertising spend.” - “This business represents an attractive opportunity for Buyers seeking a high-average-order-value business in the Home and Office niches with demonstrated profitability under sustainable advertising campaigns and significant potential for further growth through advertising scale, user-generated content, and SEO.” Risks the listing itself discloses: An increase in Paid Traffic pricing could make the ads unprofitable. Supplier increasing prices Supplier/factory changing terms of agreement or unable to produce product to meet demand ## Request the full $79 memo on this listing (pay after delivery) We check Empire Flippers listing #95128 against your limits, rank every flag with the field it came from and order the seller questions. We send the memo first, then an invoice for $79. ## Watch this listing Get one short email if the asking price changes or the listing is marked sold or removed, from Empire Flippers' public data checked daily. Unsubscribe in one click from any alert. ## Questions about this listing ### What should I ask the seller of Empire Flippers listing #95128? Explain the low months (refunds, annual-plan timing, one-off costs?). What is behind the Cross-network traffic and how durable is it? What would happen to revenue if Google Search changed its policy/API tomorrow? Any past incidents? What caused the traffic jump (campaign, bot/untagged traffic, new property in the GA view)? What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? Why sell now, and what would you do with the business if it doesn't sell? Provide a month-by-month P&L for the last 24 months with every cost line. What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)? Has the business ever had a platform ban, penalty, chargeback spike or security incident? ### What flags does Empire Flippers listing #95128 raise? 0 red and 7 yellow flags from FirstPass Memo's 33 published rules, using only the public listing: Volatile monthly profit (CV 0.50); Cross-network ≈67% of users; Platforms the listing relies on or mentions: Google Search; Traffic up 3.4× within the analytics window; Seller reports 20 hrs/week; Customer/revenue concentration not disclosed. ### Is this teardown a recommendation to buy or not to buy? No. It is informational screening of public listing data. Flags are questions to answer, not findings, and nothing has been verified with the seller. ## Sources - Empire Flippers listing #95128 (https://empireflippers.com/listing/95128/), public listing data read 13 October 2026. - FirstPass red-flag rules (https://firstpassmemo.com/flags/), the 33 published rules used for the flags above. ## Related - All listing teardowns (https://firstpassmemo.com/teardowns/) - Run the free 33-rule checker on another listing (https://firstpassmemo.com/checker/) - Guides for buyers (https://firstpassmemo.com/guides/) FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it. --- FirstPass Memo is informational screening, not investment, legal, tax, accounting or valuation advice, and not an audit. Seller figures are not independently verified. HTML version: https://firstpassmemo.com/teardowns/ef-95128-home-ecommerce/