--- title: "Empire Flippers listing #95525: Supplements ecommerce business teardown" url: https://firstpassmemo.com/teardowns/ef-95525-supplements-amazon-fba-ecommerce/ updated: 2026-10-13 publisher: FirstPass Memo (hello@firstpassmemo.com) --- Listing teardown · Ecommerce # Empire Flippers listing #95525: Supplements ecommerce business teardown Short answer: a first-pass read of the live listing “$120.1K Per Month Amazon FBA Business in the Supplements Niche”, asking $257,494: 0 red, 8 yellow and 4 green flags from the checker's rules. Every figure comes from the public listing page (https://empireflippers.com/listing/95525/); nothing here has been verified with the seller. Listing data read 13 October 2026 from the Empire Flippers public marketplace data · Listing: https://empireflippers.com/listing/95525/ (https://empireflippers.com/listing/95525/) ## Check a listing now, free FirstPass Memo offers a free red-flag checker for business-for-sale listings and a $79 first-pass memo on a specific listing you send, paid after delivery. Paste any listing below for payback, the asking multiple and its red flags. Nothing you paste leaves your browser. Open the full checker (https://firstpassmemo.com/checker/) to unlock every flag with its seller question. How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above. ## Snapshot (as listed) | Asking price | $257,494 | | --- | --- | | Stated multiple | 1.75× annual SDE | | Average monthly revenue / profit | $120,096 / $12,262 | | Latest month revenue / profit | $161,567 / $8,887 | | Payback (ask ÷ monthly profit) | 21.0 months on the average; 31.8 months on the last 3 months | | Reported margin | 10% | | Age | about 19 months | | Monetization | Amazon FBA, Subscription, eCommerce | | Owner hours (seller-stated) | 40 a week | | Top traffic channels | n/a | | Stated customers | 3,000 | ## Red flags - None from the listing's public data. ## Yellow flags - Recent profit below the period average (-34%). Last-3-month average profit $8,102 vs 12-month average $12,262. If the lower level persists, payback at the asking price is longer than the 12-month average suggests. - Volatile monthly profit (CV 0.77). Monthly profit ranged $-1,814–$29,214. - No churn figure shown for the recurring revenue. Ask for monthly cancellations and renewals for the last 12 months. - Platforms the listing relies on or mentions: Amazon, TikTok. Ask how much revenue and traffic depends on each, and whether there has been any past policy or algorithm impact. - No website traffic data shown in the listing. Ask for analytics covering the same 12 months as the financials. - Seller reports 40 hrs/week. Above the checker's default limit of 10 hours a week. - Customer/revenue concentration not disclosed. - Generic reason for sale. The Seller would like to explore other opportunities. ## Green flags - The listing shows connected data providers: Amazon Seller Central, Shopify. These reduce, but do not remove, the need to reconcile figures to bank deposits. - Marketplace-reported revenue trend +179% (profit trend +13%). - About 3,000 customers stated, so no single customer is likely to dominate revenue (to confirm). - Post-sale support is offered: The seller is willing to offer 60 days of email and phone support covering operational questions, along with a full handover pack including SOPs, supplier contacts, and platform logins for Shopify, Amazon UK, and TikTok Shop. ## Context - Asking multiple 1.75× is below the typical range. EF for-sale asking multiples (2026-10-06) for Amazon FBA: p25 2.21×, median 2.6×. ## Questions to ask the seller - What drove the last 3 months below the 12-month average, and what do month-to-date numbers show? - Explain the low months (refunds, annual-plan timing, one-off costs?). - Monthly logo and revenue churn for the last 12 months (cohort table if possible). - What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents? - Share 12–24 months of analytics and Search Console. - What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? - Why sell now, and what would you do with the business if it doesn't sell? - Provide a month-by-month P&L for the last 24 months with every cost line. - What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)? ## What to verify - Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits - Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt - Inventory on hand, its valuation and whether it is included in the price - Supplier, 3PL and contractor agreements and whether they are assignable - Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months - Trademark, domain and marketplace-account transfer requirements Payback at the asking price: 21.0 months on the stated average profit, 26.2 months if profit is 20% lower, 35.0 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion. ## Seller statements to check against evidence Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents. - “Despite its recent launch, the brand has scaled profitably across TikTok Shop and Shopify by leveraging a network of content creators for customer acquisition.” - “While sales have been generated primarily in the United Kingdom, the business has recently begun testing the U.S. market and has established the infrastructure to support further international expansion.” - “This represents an attractive opportunity for Buyers seeking a fast-growing, creator-led supplement brand with strong recurring revenue and significant upside through the continued growth of its recently launched sales channels and geographic expansion.” Risks the listing itself discloses: Subscription services require customer service and the ability to stay on top of the subscribers requests. An increase in Paid Traffic pricing could make the ads unprofitable. Supplier increasing prices ## Request the full $79 memo on this listing (pay after delivery) We check Empire Flippers listing #95525 against your limits, rank every flag with the field it came from and order the seller questions. We send the memo first, then an invoice for $79. ## Watch this listing Get one short email if the asking price changes or the listing is marked sold or removed, from Empire Flippers' public data checked daily. Unsubscribe in one click from any alert. ## Questions about this listing ### What should I ask the seller of Empire Flippers listing #95525? What drove the last 3 months below the 12-month average, and what do month-to-date numbers show? Explain the low months (refunds, annual-plan timing, one-off costs?). Monthly logo and revenue churn for the last 12 months (cohort table if possible). What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents? Share 12–24 months of analytics and Search Console. What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? Why sell now, and what would you do with the business if it doesn't sell? Provide a month-by-month P&L for the last 24 months with every cost line. What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)? ### What flags does Empire Flippers listing #95525 raise? 0 red and 8 yellow flags from FirstPass Memo's 33 published rules, using only the public listing: Recent profit below the period average (-34%); Volatile monthly profit (CV 0.77); No churn figure shown for the recurring revenue; Platforms the listing relies on or mentions: Amazon, TikTok; No website traffic data shown in the listing; Seller reports 40 hrs/week. ### Is this teardown a recommendation to buy or not to buy? No. It is informational screening of public listing data. Flags are questions to answer, not findings, and nothing has been verified with the seller. ## Sources - Empire Flippers listing #95525 (https://empireflippers.com/listing/95525/), public listing data read 13 October 2026. - FirstPass red-flag rules (https://firstpassmemo.com/flags/), the 33 published rules used for the flags above. ## Related - All listing teardowns (https://firstpassmemo.com/teardowns/) - Run the free 33-rule checker on another listing (https://firstpassmemo.com/checker/) - Guides for buyers (https://firstpassmemo.com/guides/) FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it. --- FirstPass Memo is informational screening, not investment, legal, tax, accounting or valuation advice, and not an audit. Seller figures are not independently verified. HTML version: https://firstpassmemo.com/teardowns/ef-95525-supplements-amazon-fba-ecommerce/