Is this listing legit?
Is this business-for-sale listing legit? Checks by business type
Short answer: a listing is worth your time when its numbers agree with each other, sit near comparable listings, and the seller answers the questions they raise. Pick the business type below for the checks that matter most, or paste the listing into the free checker to run all 33 rules.
Pick the business type
- Is this SaaS listing legit? For a small SaaS the listing's recurring-revenue story is the whole price.
- Is this content site listing legit? A content site lives or dies on search traffic and on one or two monetisation programmes.
- Is this Shopify store listing legit? Ecommerce listings are where profit and revenue most often disagree: ad spend, refunds, inventory and the owner's own time can all sit outside the stated profit.
- Is this Amazon FBA business listing legit? An Amazon FBA business depends on one platform's rules, its account health and its inventory.
- Is this newsletter listing legit? A newsletter's value is its list and how engaged it is.
- Is this YouTube channel listing legit? A YouTube channel depends on one platform, on the algorithm, and often on the presenter.
- Is this mobile app listing legit? Mobile apps depend on the App Store and Google Play, on paid installs, and often on a short history.
- Is this Chrome extension listing legit? A Chrome extension is a SaaS on someone else's platform: Chrome Web Store policy changes, a single developer account and a small number of paying users are the usual risks..
Is the marketplace legit?
That is a separate question: see Flippa, Empire Flippers, Acquire.com and Motion Invest. A reputable marketplace still lists businesses with weak or contradictory numbers, so check each listing anyway.
FAQ
What are the most common signs a website listing is fake?
Profit above revenue, MRR above money collected, a 12-month average hiding a falling last month, and no connected data source. See how to tell if a listing's revenue is fake.
Is a verified listing safe to buy?
Verification confirms some numbers at a point in time. It does not tell you whether the price is fair or whether the revenue will last; check trend, churn and concentration yourself.