Free tool

Listing-to-checklist: due diligence for the listing in front of you

The FirstPass Memo listing-to-checklist tool turns four or five facts about a website, SaaS, store or channel for sale into a due-diligence checklist for that deal: the eight checks every deal needs, the checks for its business type, and extra checks for how it earns and gets traffic.

Runs in your browser. Nothing you choose is sent to us or anyone else.

Inputs

Earns from display ads (AdSense, Mediavine…)?
Earns from affiliate programmes?
Most traffic from Google search?
Relies on paid ads?
Relies on a social platform account?
Under 12 months old?

Want the listing itself checked?

This tool builds the list; it does not read the listing. Paste the listing text into the free 33-rule red-flag checker to see which of its own numbers disagree, or ask for a $79 first-pass memo, paid only after you receive it.

Get 11 seller question checklists: 151 questions to send a seller

Enter your email and the next page gives you the general seller question checklist (web page and PDF) straight away, no waiting, along with the other free files: 11 seller question checklists (151 questions across eleven business types), the 72-hour vetting plan and a 14-column deal-tracker spreadsheet. We also email you the links so you have them later.

No newsletter: we send one email with your links, and at most one more when online checkout opens. Reply "stop" to hello@firstpassmemo.com to be removed. Looking at a live listing priced $10k–150k? Get a full memo: $79, pay after delivery instead; its confirmation page has the same downloads.

Related

A checklist is a starting point, not legal, tax or investment advice.