For sellers and brokers
Seller pre-check: see what buyers will flag before you list
Short answer: buyers run listings through red-flag checks like ours. Paste your draft listing into the free checker first, fix what is missing, and buyers see a complete listing instead of a list of questions. It runs in your browser; nothing you paste is sent.
What buyers flag most often on live listings
- Customer or revenue concentration not disclosed: 100% of the 88 listings in our latest index.
- Generic reason for sale: 91% of the 88 listings in our latest index.
- Relies on a platform (Amazon, Shopify, Google, YouTube…): 90% of the 88 listings in our latest index.
- Volatile monthly profit: 67% of the 88 listings in our latest index.
- Last 3 months' profit below the 12-month average: 49% of the 88 listings in our latest index.
- Owner works more than 10 hours a week: 33% of the 88 listings in our latest index.
Most of these are fixed by stating something, not by changing the business: customer concentration, owner hours with a task list, a specific reason for sale, and the last three months next to the 12-month average.
A 5-minute pre-check
- Paste your draft listing (or the asking price, monthly profit, revenue and age) into the checker.
- For every flag, add the missing fact to the listing, or the answer to the seller question the checker shows.
- Run it again. Then share the result link or badge with buyers: it carries only the numbers and flag names, never your listing text.
Run the pre-check and share your clean report with buyers
Paste your listing below. When it comes back without high-severity flags, you get a report link and a badge to put in your listing. Both are built in your browser and carry only the numbers and flag names, never your listing text.
Prefer the full page? Use the checker; its results include the same share link and badge.
What we will not do
We do not sell listing optimisation, take seller or broker money, or hide flags. The checker applies the same 33 published rules to everyone.
FAQ
Is the seller pre-check free?
Yes. The checker is free with no account, for buyers and sellers alike.
Will a clean result help my listing sell?
We cannot promise that. It does mean buyers start with fewer basic questions, and you can show them the result.