Listing teardowns

Listing teardowns: first-pass reads of live listings

85 public first-pass teardowns of live SaaS, content and ecommerce listings asking $20k–$500k, using the same 33 rules as the free checker: red, yellow and green flags, questions for the seller and what to verify. Figures come only from each public listing page, and every flag was checked by hand against the listing text.

Updated 13 October 2026

SaaS and subscription

SaaS and subscription: $100k–$250k

$6.1K Per Month Subscription Business in the Medical Niche (EF #88745): asking $162,671, payback 32 months as listed; 1 red, 3 yellow flags
$20.3K Per Month Subscription Business in the Business Niche (EF #91852): asking $188,619, payback 34 months as listed; 2 red, 7 yellow flags
$6.2K Per Month SaaS Business in the News & Education Niche (EF #88253): asking $239,214, payback 40 months as listed; 0 red, 6 yellow flags
$55.3K Per Month Application Business in the Culinary Niche (EF #97635): asking $240,668, payback 34 months as listed; 0 red, 4 yellow flags

SaaS and subscription: $250k–$500k

$22.6K Per Month Application Business in the Personal Care Niche (EF #96416): asking $301,428, payback 24 months as listed; 1 red, 5 yellow flags
$38.1K Per Month Digital Product Business in the Legal Niche (EF #83697): asking $340,800, payback 24 months as listed; 2 red, 2 yellow flags

Content sites

Content sites: Under $100k

$3.4K Per Month Digital Product Business in the Technology Niche (EF #84353): asking $61,320, payback 22 months as listed; 1 red, 5 yellow flags
$3.2K Per Month Display Advertising Site in the Lifestyle Niche (EF #86127): asking $62,757, payback 20 months as listed; 0 red, 9 yellow flags
$4.6K Per Month Digital Product Business in the Religion & Spirituality Niche (EF #94880): asking $86,137, payback 25 months as listed; 0 red, 5 yellow flags

Content sites: $100k–$250k

$5.9K Per Month Amazon Associates Site in the Home Niche (EF #96177): asking $145,613, payback 26 months as listed; 0 red, 7 yellow flags
$23.8K Per Month Digital Product Business in the Art Niche (EF #92793): asking $154,299, payback 30 months as listed; 0 red, 6 yellow flags
$7.1K Per Month Newsletter Business in the News & Education Niche (EF #86936): asking $166,531, payback 29 months as listed; 1 red, 5 yellow flags
$6.2K Per Month Amazon Associates Site in the Outdoors Niche (EF #86696): asking $174,057, payback 29 months as listed; 1 red, 6 yellow flags
$7.2K Per Month Affiliate Site in the Personal Care Niche (EF #96067): asking $178,446, payback 32 months as listed; 0 red, 4 yellow flags
$5.9K Per Month Amazon Associates Site in the Beauty Niche (EF #93496): asking $206,584, payback 32 months as listed; 0 red, 7 yellow flags
$17.3K Per Month Display Advertising Site in the Business Niche (EF #94607): asking $230,191, payback 16 months as listed; 0 red, 4 yellow flags

Content sites: $250k–$500k

$18.0K Per Month Affiliate Site in the Business Niche (EF #95910): asking $289,139, payback 29 months as listed; 0 red, 7 yellow flags
$12.5K Per Month Amazon Associates Site in the Home Niche (EF #95754): asking $340,608, payback 32 months as listed; 0 red, 7 yellow flags
$24.3K Per Month Digital Product Business in the Medical Niche (EF #94124): asking $342,156, payback 24 months as listed; 0 red, 6 yellow flags
$14.5K Per Month Affiliate Site in the Outdoors Niche (EF #90968): asking $398,739, payback 32 months as listed; 0 red, 6 yellow flags

Ecommerce

Ecommerce: Under $100k

$57.6K Per Month Amazon FBA Business in the Food & Beverages Niche (EF #94642): asking $55,000, payback 4 months as listed; 2 red, 6 yellow flags
$32.2K Per Month Amazon FBA Business in the Automotive Niche (EF #88948): asking $56,081, payback 24 months as listed; 0 red, 5 yellow flags
$51.4K Per Month eCommerce Business in the Automotive Niche (EF #93686): asking $59,000, payback 6 months as listed; 1 red, 7 yellow flags
$25.6K Per Month Amazon FBA Business in the Lifestyle Niche (EF #91990): asking $62,811, payback 24 months as listed; 1 red, 5 yellow flags
$18.0K Per Month Amazon FBA Business in the Children Niche (EF #97437): asking $63,620, payback 23 months as listed; 1 red, 5 yellow flags
$9.3K Per Month eCommerce Business in the Apparel & Accessories Niche (EF #97467): asking $67,588, payback 17 months as listed; 0 red, 5 yellow flags
$13.1K Per Month eCommerce Business in the Children Niche (EF #91280): asking $71,816, payback 20 months as listed; 1 red, 5 yellow flags
$14.2K Per Month Amazon FBA Business in the Home Niche (EF #95453): asking $72,590, payback 22 months as listed; 1 red, 3 yellow flags
$14.7K Per Month Amazon FBA Business in the Home Niche (EF #92956): asking $78,376, payback 34 months as listed; 0 red, 5 yellow flags
$34.6K Per Month Amazon FBA Business in the Medical Niche (EF #81294): asking $80,611, payback 26 months as listed; 0 red, 5 yellow flags
$19.8K Per Month Amazon FBA Business in the Health & Fitness Niche (EF #93081): asking $81,879, payback 31 months as listed; 1 red, 4 yellow flags
$9.7K Per Month eCommerce Business in the Supplements Niche (EF #86851): asking $92,855, payback 18 months as listed; 0 red, 7 yellow flags
$34.3K Per Month eCommerce Business in the Hobbies Niche (EF #95163): asking $94,142, payback 24 months as listed; 1 red, 4 yellow flags
$11.3K Per Month Amazon FBA Business in the Pet Care Niche (EF #94055): asking $95,804, payback 38 months as listed; 0 red, 6 yellow flags
$8.4K Per Month Amazon FBA Business in the Culinary Niche (EF #96373): asking $97,994, payback 26 months as listed; 0 red, 4 yellow flags

Ecommerce: $100k–$250k

$39.3K Per Month Amazon FBA Business in the Outdoors Niche (EF #90572): asking $103,338, payback 25 months as listed; 0 red, 4 yellow flags
$16.1K Per Month eCommerce Business in the Supplements Niche (EF #93726): asking $105,572, payback 33 months as listed; 1 red, 5 yellow flags
$23.8K Per Month Amazon FBA Business in the Travel Niche (EF #80114): asking $107,823, payback 30 months as listed; 1 red, 5 yellow flags
$19.7K Per Month Amazon FBA Business in the Occasions & Gifts Niche (EF #97005): asking $119,620, payback 25 months as listed; 1 red, 4 yellow flags
$48.0K Per Month Amazon FBA Business in the Apparel & Accessories Niche (EF #97637): asking $119,815, payback 25 months as listed; 0 red, 5 yellow flags
$24.8K Per Month Amazon FBA Business in the Office Supply Niche (EF #97559): asking $122,200, payback 34 months as listed; 0 red, 3 yellow flags
$66.4K Per Month Amazon FBA Business in the Kitchenware Niche (EF #86681): asking $129,089, payback 26 months as listed; 0 red, 5 yellow flags
$16.9K Per Month Amazon FBA Business in the Bed & Bath Niche (EF #96704): asking $129,549, payback 32 months as listed; 1 red, 5 yellow flags
$44.0K Per Month Amazon FBA Business in the Hobbies Niche (EF #97703): asking $136,534, payback 31 months as listed; 1 red, 5 yellow flags
$36.2K Per Month Amazon FBA Business in the Home Niche (EF #91919): asking $137,357, payback 19 months as listed; 1 red, 5 yellow flags
$27.9K Per Month Amazon FBA Business in the Kitchenware Niche (EF #83099): asking $141,205, payback 30 months as listed; 1 red, 3 yellow flags
$15.1K Per Month Amazon FBA Business in the Health & Fitness Niche (EF #91175): asking $142,433, payback 28 months as listed; 0 red, 4 yellow flags
$23.0K Per Month eCommerce Business in the Personal Care Niche (EF #95287): asking $143,562, payback 28 months as listed; 0 red, 7 yellow flags
$9.7K Per Month eCommerce Business in the Automotive Niche (EF #88466): asking $147,417, payback 30 months as listed; 1 red, 3 yellow flags
$20.9K Per Month Amazon FBA Business in the Automotive Niche (EF #95901): asking $153,393, payback 32 months as listed; 0 red, 3 yellow flags
$5.5K Per Month eCommerce Business in the Gaming Niche (EF #96846): asking $163,290, payback 36 months as listed; 1 red, 6 yellow flags
$21.2K Per Month DropShipping Site in the Home Niche (EF #97662): asking $164,026, payback 34 months as listed; 0 red, 6 yellow flags
$29.8K Per Month Amazon FBA Business in the Art Niche (EF #90393): asking $167,264, payback 35 months as listed; 1 red, 4 yellow flags
$18.0K Per Month Amazon FBM Business in the Apparel & Accessories Niche (EF #97135): asking $169,851, payback 30 months as listed; 0 red, 7 yellow flags
$39.7K Per Month Amazon FBA Business in the Home Niche (EF #93666): asking $177,810, payback 34 months as listed; 0 red, 3 yellow flags
$20.5K Per Month Amazon FBA Business in the Business Niche (EF #90550): asking $199,903, payback 34 months as listed; 1 red, 6 yellow flags
$17.0K Per Month Amazon FBA Business in the Sports Niche (EF #96809): asking $204,654, payback 34 months as listed; 0 red, 4 yellow flags
$31.1K Per Month Amazon FBA Business in the Medical Niche (EF #91885): asking $207,529, payback 28 months as listed; 0 red, 3 yellow flags
$126.1K Per Month Amazon FBA Business in the Travel Niche (EF #85203): asking $208,976, payback 22 months as listed; 0 red, 6 yellow flags
$29.8K Per Month eCommerce Business in the Art Niche (EF #97317): asking $215,015, payback 25 months as listed; 1 red, 4 yellow flags
$24.0K Per Month Amazon FBA Business in the Equipment Niche (EF #88486): asking $220,067, payback 28 months as listed; 1 red, 3 yellow flags
$42.2K Per Month Amazon FBA Business in the Sports Niche (EF #94810): asking $246,856, payback 37 months as listed; 0 red, 5 yellow flags

Ecommerce: $250k–$500k

$18.7K Per Month Amazon FBA Business in the Hobbies Niche (EF #95008): asking $255,847, payback 32 months as listed; 2 red, 4 yellow flags
$120.1K Per Month Amazon FBA Business in the Supplements Niche (EF #95525): asking $257,494, payback 21 months as listed; 0 red, 8 yellow flags
$83.6K Per Month Amazon FBM Business in the Apparel & Accessories Niche (EF #95859): asking $286,007, payback 34 months as listed; 0 red, 4 yellow flags
$62.7K Per Month Amazon FBA Business in the Home Niche (EF #95477): asking $301,787, payback 30 months as listed; 0 red, 3 yellow flags
$61.4K Per Month Amazon FBA Business in the Home Niche (EF #92502): asking $302,385, payback 30 months as listed; 0 red, 5 yellow flags
$27.7K Per Month Amazon FBA Business in the Equipment Niche (EF #96705): asking $303,872, payback 32 months as listed; 0 red, 3 yellow flags
$53.2K Per Month DropShipping Site in the Home Niche (EF #95128): asking $305,232, payback 32 months as listed; 0 red, 7 yellow flags
$72.0K Per Month Amazon FBA Business in the Personal Care Niche (EF #97447): asking $320,130, payback 32 months as listed; 0 red, 3 yellow flags
$62.9K Per Month Amazon FBA Business in the Survival & Security Niche (EF #86010): asking $332,023, payback 26 months as listed; 0 red, 4 yellow flags
$35.6K Per Month DropShipping Site in the Medical Niche (EF #96575): asking $332,270, payback 25 months as listed; 0 red, 3 yellow flags
$45.4K Per Month Amazon FBA Business in the Supplements Niche (EF #96693): asking $337,130, payback 24 months as listed; 1 red, 4 yellow flags
$11.6K Per Month eCommerce Business in the Art Niche (EF #95339): asking $344,898, payback 37 months as listed; 0 red, 5 yellow flags
$42.1K Per Month Amazon FBA Business in the Occasions & Gifts Niche (EF #92823): asking $348,715, payback 33 months as listed; 1 red, 4 yellow flags
$398.7K Per Month Amazon FBM Business in the Food & Beverages Niche (EF #88534): asking $354,763, payback 22 months as listed; 3 red, 5 yellow flags
$132.8K Per Month eCommerce Business in the Apparel & Accessories Niche (EF #92870): asking $359,269, payback 18 months as listed; 1 red, 3 yellow flags
$49.5K Per Month Amazon FBA Business in the Outdoors Niche (EF #91033): asking $372,435, payback 35 months as listed; 1 red, 5 yellow flags
$49.2K Per Month eCommerce Business in the Supplements Niche (EF #95577): asking $374,243, payback 25 months as listed; 0 red, 5 yellow flags
$43.4K Per Month Amazon FBA Business in the Office Supply Niche (EF #92929): asking $381,636, payback 34 months as listed; 0 red, 4 yellow flags
$245.9K Per Month Amazon FBM Business in the Home Niche (EF #92491): asking $386,317, payback 24 months as listed; 1 red, 5 yellow flags
$26.0K Per Month eCommerce Business in the Children Niche (EF #97292): asking $405,592, payback 35 months as listed; 0 red, 6 yellow flags
$69.6K Per Month eCommerce Business in the Health & Fitness Niche (EF #91698): asking $408,325, payback 16 months as listed; 2 red, 5 yellow flags
$80.5K Per Month eCommerce Business in the Sports Niche (EF #96752): asking $418,339, payback 28 months as listed; 0 red, 4 yellow flags
$35.2K Per Month Amazon FBA Business in the Supplements Niche (EF #96185): asking $424,477, payback 38 months as listed; 1 red, 7 yellow flags

All teardowns by asking price

Teardowns sorted by asking price
Price band	Listing	Type	Asking	Payback (months, as listed)	Red	Yellow
Under $100k	EF #94642	Ecommerce	$55,000	4	2	6
Under $100k	EF #88948	Ecommerce	$56,081	24	0	5
Under $100k	EF #93686	Ecommerce	$59,000	6	1	7
Under $100k	EF #84353	Content site	$61,320	22	1	5
Under $100k	EF #86127	Content site	$62,757	20	0	9
Under $100k	EF #91990	Ecommerce	$62,811	24	1	5
Under $100k	EF #97437	Ecommerce	$63,620	23	1	5
Under $100k	EF #97467	Ecommerce	$67,588	17	0	5
Under $100k	EF #91280	Ecommerce	$71,816	20	1	5
Under $100k	EF #95453	Ecommerce	$72,590	22	1	3
Under $100k	EF #92956	Ecommerce	$78,376	34	0	5
Under $100k	EF #81294	Ecommerce	$80,611	26	0	5
Under $100k	EF #93081	Ecommerce	$81,879	31	1	4
Under $100k	EF #94880	Content site	$86,137	25	0	5
Under $100k	EF #86851	Ecommerce	$92,855	18	0	7
Under $100k	EF #95163	Ecommerce	$94,142	24	1	4
Under $100k	EF #94055	Ecommerce	$95,804	38	0	6
Under $100k	EF #96373	Ecommerce	$97,994	26	0	4
$100k–$250k	EF #90572	Ecommerce	$103,338	25	0	4
$100k–$250k	EF #93726	Ecommerce	$105,572	33	1	5
$100k–$250k	EF #80114	Ecommerce	$107,823	30	1	5
$100k–$250k	EF #97005	Ecommerce	$119,620	25	1	4
$100k–$250k	EF #97637	Ecommerce	$119,815	25	0	5
$100k–$250k	EF #97559	Ecommerce	$122,200	34	0	3
$100k–$250k	EF #86681	Ecommerce	$129,089	26	0	5
$100k–$250k	EF #96704	Ecommerce	$129,549	32	1	5
$100k–$250k	EF #97703	Ecommerce	$136,534	31	1	5
$100k–$250k	EF #91919	Ecommerce	$137,357	19	1	5
$100k–$250k	EF #83099	Ecommerce	$141,205	30	1	3
$100k–$250k	EF #91175	Ecommerce	$142,433	28	0	4
$100k–$250k	EF #95287	Ecommerce	$143,562	28	0	7
$100k–$250k	EF #96177	Content site	$145,613	26	0	7
$100k–$250k	EF #88466	Ecommerce	$147,417	30	1	3
$100k–$250k	EF #95901	Ecommerce	$153,393	32	0	3
$100k–$250k	EF #92793	Content site	$154,299	30	0	6
$100k–$250k	EF #88745	SaaS	$162,671	32	1	3
$100k–$250k	EF #96846	Ecommerce	$163,290	36	1	6
$100k–$250k	EF #97662	Ecommerce	$164,026	34	0	6
$100k–$250k	EF #86936	Content site	$166,531	29	1	5
$100k–$250k	EF #90393	Ecommerce	$167,264	35	1	4
$100k–$250k	EF #97135	Ecommerce	$169,851	30	0	7
$100k–$250k	EF #86696	Content site	$174,057	29	1	6
$100k–$250k	EF #93666	Ecommerce	$177,810	34	0	3
$100k–$250k	EF #96067	Content site	$178,446	32	0	4
$100k–$250k	EF #91852	SaaS	$188,619	34	2	7
$100k–$250k	EF #90550	Ecommerce	$199,903	34	1	6
$100k–$250k	EF #96809	Ecommerce	$204,654	34	0	4
$100k–$250k	EF #93496	Content site	$206,584	32	0	7
$100k–$250k	EF #91885	Ecommerce	$207,529	28	0	3
$100k–$250k	EF #85203	Ecommerce	$208,976	22	0	6
$100k–$250k	EF #97317	Ecommerce	$215,015	25	1	4
$100k–$250k	EF #88486	Ecommerce	$220,067	28	1	3
$100k–$250k	EF #94607	Content site	$230,191	16	0	4
$100k–$250k	EF #88253	SaaS	$239,214	40	0	6
$100k–$250k	EF #97635	SaaS	$240,668	34	0	4
$100k–$250k	EF #94810	Ecommerce	$246,856	37	0	5
$250k–$500k	EF #95008	Ecommerce	$255,847	32	2	4
$250k–$500k	EF #95525	Ecommerce	$257,494	21	0	8
$250k–$500k	EF #95859	Ecommerce	$286,007	34	0	4
$250k–$500k	EF #95910	Content site	$289,139	29	0	7
$250k–$500k	EF #96416	SaaS	$301,428	24	1	5
$250k–$500k	EF #95477	Ecommerce	$301,787	30	0	3
$250k–$500k	EF #92502	Ecommerce	$302,385	30	0	5
$250k–$500k	EF #96705	Ecommerce	$303,872	32	0	3
$250k–$500k	EF #95128	Ecommerce	$305,232	32	0	7
$250k–$500k	EF #97447	Ecommerce	$320,130	32	0	3
$250k–$500k	EF #86010	Ecommerce	$332,023	26	0	4
$250k–$500k	EF #96575	Ecommerce	$332,270	25	0	3
$250k–$500k	EF #96693	Ecommerce	$337,130	24	1	4
$250k–$500k	EF #95754	Content site	$340,608	32	0	7
$250k–$500k	EF #83697	SaaS	$340,800	24	2	2
$250k–$500k	EF #94124	Content site	$342,156	24	0	6
$250k–$500k	EF #95339	Ecommerce	$344,898	37	0	5
$250k–$500k	EF #92823	Ecommerce	$348,715	33	1	4
$250k–$500k	EF #88534	Ecommerce	$354,763	22	3	5
$250k–$500k	EF #92870	Ecommerce	$359,269	18	1	3
$250k–$500k	EF #91033	Ecommerce	$372,435	35	1	5
$250k–$500k	EF #95577	Ecommerce	$374,243	25	0	5
$250k–$500k	EF #92929	Ecommerce	$381,636	34	0	4
$250k–$500k	EF #92491	Ecommerce	$386,317	24	1	5
$250k–$500k	EF #90968	Content site	$398,739	32	0	6
$250k–$500k	EF #97292	Ecommerce	$405,592	35	0	6
$250k–$500k	EF #91698	Ecommerce	$408,325	16	2	5
$250k–$500k	EF #96752	Ecommerce	$418,339	28	0	4
$250k–$500k	EF #96185	Ecommerce	$424,477	38	1	7

Flags are questions to answer, not findings. Listings can sell or change after the date above. Not affiliated with any marketplace or seller. Informational screening only, not advice.