Listing teardown · SaaS
Teardown: $6.1K Per Month Subscription Business in the Medical Niche (Empire Flippers #88745)
Short answer: a first-pass read of a live public listing, asking $162,671: 1 red, 3 yellow and 6 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.
How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above.
Snapshot (as listed)
| Asking price | $162,671 |
|---|---|
| Stated multiple | 2.67× annual SDE |
| Average monthly revenue / profit | $6,134 / $5,083 |
| Latest month revenue / profit | $6,200 / $5,960 |
| Payback (ask ÷ monthly profit) | 32.0 months on the average; 23.7 months on the last 3 months |
| Reported margin | 83% |
| Age | about 67 months |
| Monetization | Subscription |
| Owner hours (seller-stated) | 5 a week |
| Top traffic channels | Direct 42%, Organic Search 29%, Paid Search 27% |
| Stated MRR | $6,447 |
| Stated monthly churn | 13.8% |
| Stated customers | 150 |
Red flags
- Monthly churn 13.8% (checker default limit 5%). At 13.8%/mo roughly 83% of today's customers would be gone in 12 months without new sales.
Yellow flags
- Payment-account transfer has conditions. Listing text conditions Stripe transfer on buyer entity/jurisdiction; subscriber migration may be manual.
- Customer/revenue concentration not disclosed.
- Generic reason for sale. The seller would like to explore other opportunities.
Green flags
- The listing shows connected data providers: Google Analytics. These reduce, but do not remove, the need to reconcile figures to bank deposits.
- About 67 months of operating history (first revenue 2021-03, per the listing).
- Last-3-month average profit $6,853 is 35% above the 12-month average.
- Marketplace-reported revenue trend +35% (profit trend +25%).
- Seller states about 5 hours a week of owner time (to confirm against the task list).
- Post-sale support is offered: The seller is happy to provide 30 days of support to ensure a smooth transition for a new owner.
Questions to ask the seller
- How is churn calculated (logo vs revenue), and what are new-customer adds per month?
- Exact Stripe transfer path for my entity type, and how many subscribers failed migration in past tests?
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Why sell now, and what would you do with the business if it doesn't sell?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
- Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What to verify
- Read-only Stripe (or billing) access, reconciled to bank deposits for 12–24 months
- MRR and churn rebuilt from the billing export (logo and revenue churn, new subscriptions per month)
- A month-by-month P&L with every cost line, including contractors, hosting and the owner's time
- Analytics and Search Console exports for the same 12 months as the listing's traffic figures
- Code, hosting and database walkthrough; who holds the keys; what the payment-account transfer involves
- Contractor agreements and IP assignment for code and content
Payback at the asking price: 32.0 months on the stated average profit, 40.0 months if profit is 20% lower, 53.3 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.
Seller statements to check against evidence
Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.
- “Otherwise, the seller believes this is a very passive business.”
- “This business uses Paid Memberships Pro for recurring subscriptions.”
- “Paid Memberships Pro does not support direct subscription migration between Stripe accounts, requiring subscriptions to be cancelled and recreated, which may result in temporary payment disruption, subscriber churn, and reduced recurring revenue.”
Risks the listing itself discloses: This business has a notable high season associated with its niche Ad campaigns could become more competitive
Sources
- Empire Flippers listing #88745, public listing data read 13 October 2026.
- FirstPass red-flag rules, the 33 published rules used for the flags above.
Related
FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.