Listing teardown · Ecommerce
Teardown: $132.8K Per Month eCommerce Business in the Apparel & Accessories Niche (Empire Flippers #92870)
Short answer: a first-pass read of a live public listing, asking $359,269: 1 red, 3 yellow and 4 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.
How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above.
Snapshot (as listed)
| Asking price | $359,269 |
|---|---|
| Stated multiple | 1.5× annual SDE |
| Average monthly revenue / profit | $132,778 / $19,959 |
| Latest month revenue / profit | $55,001 / $2,957 |
| Payback (ask ÷ monthly profit) | 18.0 months on the average; 91.3 months on the last 3 months |
| Reported margin | 15% |
| Age | about 19 months |
| Monetization | eCommerce, DropShipping |
| Owner hours (seller-stated) | 1 a week |
| Top traffic channels | Direct 56%, Organic Social 38%, Paid Social 3% |
Red flags
- Recent profit below the period average (-80%). Last-3-month average profit $3,937 vs 12-month average $19,959. If the lower level persists, payback at the asking price is longer than the 12-month average suggests.
Yellow flags
- Volatile monthly profit (CV 0.65). Monthly profit ranged $1,483–$46,325.
- Customer/revenue concentration not disclosed.
- Generic reason for sale. The Seller would like to explore other opportunities.
Green flags
- The listing shows connected data providers: Shopify, Google Analytics. These reduce, but do not remove, the need to reconcile figures to bank deposits.
- Marketplace-reported revenue trend +79% (profit trend +94%).
- Seller states about 1 hours a week of owner time (to confirm against the task list).
- Post-sale support is offered: The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Context
- Asking multiple 1.50× is below the typical range. EF for-sale asking multiples (2026-10-06) for eCommerce: p25 2.08×, median 2.5×.
Questions to ask the seller
- What drove the last 3 months below the 12-month average, and what do month-to-date numbers show?
- Explain the low months (refunds, annual-plan timing, one-off costs?).
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Why sell now, and what would you do with the business if it doesn't sell?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
- Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What to verify
- Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits
- Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt
- Inventory on hand, its valuation and whether it is included in the price
- Supplier, 3PL and contractor agreements and whether they are assignable
- Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months
- Trademark, domain and marketplace-account transfer requirements
Payback at the asking price: 18.0 months on the stated average profit, 22.5 months if profit is 20% lower, 30.0 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.
Seller statements to check against evidence
Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.
- “Launched in early 2025 as a dropshipping venture that leverages the unique advertising potential of Pinterest, this business has successfully identified winning products from hundreds of tested advertising campaigns.”
- “The business operation is streamlined with a team of 5 dedicated staff members handling order fulfillment, product testing, customer support, and website management, ensuring the business runs smoothly with minimal owner involvement.”
- “The owner of this business notes that their approach to Pinterest advertising is unique - and a key competitive advantage.”
- “This opportunity is ideal for someone looking to take over a profitable and largely automated e-commerce business with a proven track record on a platform that ensures long-term ad campaign viability.”
Risks the listing itself discloses: An increase in Paid Traffic pricing could make the ads unprofitable. Supplier increasing prices Dropshipping businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer. Supplier/factory changing terms of agreement or unable to produce product to meet demand
Sources
- Empire Flippers listing #92870, public listing data read 13 October 2026.
- FirstPass red-flag rules, the 33 published rules used for the flags above.
Related
FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.