Listing teardown · Ecommerce
Empire Flippers listing #94619: Pet Care ecommerce business teardown
Short answer: a first-pass read of the live listing “$43.2K Per Month Amazon FBA Business in the Pet Care Niche”, asking $96,709: 3 red, 4 yellow and 3 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.
How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above.
Snapshot (as listed)
| Asking price | $96,709 |
|---|---|
| Stated multiple | 2.0× annual SDE |
| Average monthly revenue / profit | $43,156 / $4,030 |
| Latest month revenue / profit | $31,846 / -$526 |
| Payback (ask ÷ monthly profit) | 24.0 months on the average; 256.8 months on the last 3 months |
| Reported margin | 9% |
| Age | about 30 months |
| Monetization | Amazon FBA |
| Owner hours (seller-stated) | 5 a week |
| Top traffic channels | n/a |
Red flags
- Recent profit below the period average (-91%). Last-3-month average profit $377 vs 12-month average $4,030. If the lower level persists, payback at the asking price is longer than the 12-month average suggests.
- To verify: the latest month shows a loss while 12-month profit is positive. TTM profit $48,355.
- Marketplace-reported revenue trend -42%. Monthly revenue was about $39,600 to $78,000 from Oct 2025 to Apr 2026 and about $23,900 to $32,900 from May to Sep 2026. Ask what changed in May 2026 (ranking, ad spend, stock, pricing) and what month-to-date sales show.
Yellow flags
- Volatile monthly profit (CV 0.71). Monthly profit was about $2,200 to $9,300 from Oct 2025 to Jul 2026, then about -$514 in Aug 2026 and -$526 in Sep 2026. The asking price is 2x the 12-month average, which includes the stronger months. Ask for a month-by-month P&L with ad spend and inventory costs.
- Platform the listing relies on: Amazon (all sales). The listing says products are sold only through Amazon and sourced from a single supplier in China, and discloses that higher Amazon ad prices or an FBA account suspension could hurt the business. It also says the Seller Central legal-entity section is locked to the United States, so a quick transfer needs a US legal entity; unlocking it could delay the migration, and if it cannot be unlocked the buyer may reverse the deal. Ask about past account health issues and supplier terms.
- Customer/revenue concentration not disclosed.
- Generic reason for sale. The Seller would like to explore other opportunities.
Green flags
- The listing shows connected data providers: Amazon Seller Central. These reduce, but do not remove, the need to reconcile figures to bank deposits.
- Seller states about 5 hours a week of owner time (to confirm against the task list).
- Post-sale support is offered: The seller is willing to provide 60 days of post-sale support via email and scheduled phone or video calls for operational and supplier-related questions, day-to-day management, advertising strategy, and supplier relationships.
Context
- Asking multiple 2.00× is below the typical range. EF for-sale asking multiples (2026-10-06) for Amazon FBA: p25 2.21×, median 2.6×.
Questions to ask the seller
- What drove the last 3 months below the 12-month average, and what do month-to-date numbers show?
- Why was last month break-even or loss-making?
- What is causing the year-over-year decline and what has been tried?
- Explain the low months (refunds, annual-plan timing, one-off costs?).
- What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents?
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Why sell now, and what would you do with the business if it doesn't sell?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
What to verify
- Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits
- Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt
- Inventory on hand, its valuation and whether it is included in the price
- Supplier, 3PL and contractor agreements and whether they are assignable
- Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months
- Trademark, domain and marketplace-account transfer requirements
Payback at the asking price: 24.0 months on the stated average profit, 30.0 months if profit is 20% lower, 40.0 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.
Seller statements to check against evidence
Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.
- “The catalog emphasizes durable and functional designs tailored to active lifestyles, portability, and ease of use, supported by strong visual branding and effective marketplace positioning.”
- “The business is highly streamlined and requires minimal owner involvement, with the Seller dedicating approximately 3–5 hours per week to monitoring performance, managing inventory, and occasionally responding to customer inquiries.”
- “This represents an attractive opportunity for buyers seeking a strongly branded, highly passive Amazon FBA business with clear potential for both marketplace and international expansion.”
Risks the listing itself discloses: An increase in Amazon ad pricing could make the ads unprofitable. Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Questions about this listing
What should I ask the seller of Empire Flippers listing #94619?
What drove the last 3 months below the 12-month average, and what do month-to-date numbers show? Why was last month break-even or loss-making? What is causing the year-over-year decline and what has been tried? Explain the low months (refunds, annual-plan timing, one-off costs?). What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents? What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? Why sell now, and what would you do with the business if it doesn't sell? Provide a month-by-month P&L for the last 24 months with every cost line. What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
What flags does Empire Flippers listing #94619 raise?
3 red and 4 yellow flags from FirstPass Memo's 37 published rules, using only the public listing: Recent profit below the period average (-91%); To verify: the latest month shows a loss while 12-month profit is positive; Marketplace-reported revenue trend -42%; Volatile monthly profit (CV 0.71); Platform the listing relies on: Amazon (all sales); Customer/revenue concentration not disclosed; Generic reason for sale.
Is this teardown a recommendation to buy or not to buy?
No. It is informational screening of public listing data. Flags are questions to answer, not findings, and nothing has been verified with the seller.
Sources
- Empire Flippers listing #94619, public listing data read 27 October 2026.
- FirstPass red-flag rules, the 37 published rules used for the flags above.
Related
FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.