Listing teardown · Ecommerce
Empire Flippers listing #94796: Apparel & Accessories ecommerce business teardown
Short answer: a first-pass read of the live listing “$30.2K Per Month eCommerce Business in the Apparel & Accessories Niche”, asking $95,194: 1 red, 4 yellow and 3 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.
How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above.
Snapshot (as listed)
| Asking price | $95,194 |
|---|---|
| Stated multiple | 1.17× annual SDE |
| Average monthly revenue / profit | $30,230 / $6,800 |
| Latest month revenue / profit | $21,733 / $4,498 |
| Payback (ask ÷ monthly profit) | 14.0 months on the average; 20.8 months on the last 3 months |
| Reported margin | 22% |
| Age | about 24 months |
| Monetization | eCommerce |
| Owner hours (seller-stated) | 6 a week |
| Top traffic channels | Paid Social 44%, Organic Social 41%, Direct 9% |
Red flags
- Marketplace-reported revenue trend -35%. Profit trend +3%.
Yellow flags
- Recent profit below the period average (-33%). Last-3-month average profit $4,569 vs 12-month average $6,800. If the lower level persists, payback at the asking price is longer than the 12-month average suggests.
- Volatile monthly profit (CV 0.65). Monthly profit ranged $-1,203–$15,333.
- Platforms the listing relies on or mentions: Meta/Facebook. Ask how much revenue and traffic depends on each, and whether there has been any past policy or algorithm impact.
- Customer/revenue concentration not disclosed.
Green flags
- The listing shows connected data providers: Shopify, Google Analytics. These reduce, but do not remove, the need to reconcile figures to bank deposits.
- Seller states about 6 hours a week of owner time (to confirm against the task list).
- Post-sale support is offered: The seller is willing to offer up to 50 days of support via email and phone calls to ensure a smooth transition for the Buyer.
Context
- Asking multiple 1.17× is below the typical range. EF for-sale asking multiples (2026-10-06) for eCommerce: p25 2.08×, median 2.5×.
Questions to ask the seller
- What is causing the year-over-year decline and what has been tried?
- What drove the last 3 months below the 12-month average, and what do month-to-date numbers show?
- Explain the low months (refunds, annual-plan timing, one-off costs?).
- What would happen to revenue if Meta/Facebook changed its policy/API tomorrow? Any past incidents?
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
- Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What to verify
- Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits
- Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt
- Inventory on hand, its valuation and whether it is included in the price
- Supplier, 3PL and contractor agreements and whether they are assignable
- Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months
- Trademark, domain and marketplace-account transfer requirements
Payback at the asking price: 14.0 months on the stated average profit, 17.5 months if profit is 20% lower, 23.3 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.
Seller statements to check against evidence
Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.
- “The brand benefits from a strong social media presence and effective advertising campaigns, with a period of rapid revenue growth between May and August 2025 driven by simultaneous ad scaling and viral organic content performance.”
- “Since early 2026, the business has shifted its focus toward profitability and operational efficiency rather than pure top-line growth, resulting in significantly improved margins, with average profit margins of approximately 20% over the past 12 months and improving to above 30% in recent months.”
- “The business has broad consumer appeal, with a particularly strong presence among female customers.”
- “A key additional upside for the incoming buyer is that the business’s Facebook page is approved and verified for monetization, creating the potential for an additional revenue stream through eligible paid content and platform monetization features.”
Risks the listing itself discloses: An increase in Paid Traffic pricing could affect the economics of the business. Supplier increasing prices
Questions about this listing
What should I ask the seller of Empire Flippers listing #94796?
What is causing the year-over-year decline and what has been tried? What drove the last 3 months below the 12-month average, and what do month-to-date numbers show? Explain the low months (refunds, annual-plan timing, one-off costs?). What would happen to revenue if Meta/Facebook changed its policy/API tomorrow? Any past incidents? What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? Provide a month-by-month P&L for the last 24 months with every cost line. What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)? Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What flags does Empire Flippers listing #94796 raise?
1 red and 4 yellow flags from FirstPass Memo's 33 published rules, using only the public listing: Marketplace-reported revenue trend -35%; Recent profit below the period average (-33%); Volatile monthly profit (CV 0.65); Platforms the listing relies on or mentions: Meta/Facebook; Customer/revenue concentration not disclosed.
Is this teardown a recommendation to buy or not to buy?
No. It is informational screening of public listing data. Flags are questions to answer, not findings, and nothing has been verified with the seller.
Sources
- Empire Flippers listing #94796, public listing data read 13 October 2026.
- FirstPass red-flag rules, the 33 published rules used for the flags above.
Related
FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.