Listing teardown · Ecommerce
Teardown: $11.6K Per Month eCommerce Business in the Art Niche (Empire Flippers #95339)
Short answer: a first-pass read of a live public listing, asking $344,898: 0 red, 5 yellow and 4 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.
How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above.
Snapshot (as listed)
| Asking price | $344,898 |
|---|---|
| Stated multiple | 3.08× annual SDE |
| Average monthly revenue / profit | $11,636 / $9,322 |
| Latest month revenue / profit | $12,281 / $9,571 |
| Payback (ask ÷ monthly profit) | 37.0 months on the average; 41.9 months on the last 3 months |
| Reported margin | 80% |
| Age | about 46 months |
| Monetization | eCommerce |
| Owner hours (seller-stated) | 15 a week |
| Top traffic channels | Direct 36%, Organic Search 26%, Paid Search 20% |
Red flags
- None from the listing's public data.
Yellow flags
- Asking multiple 3.08× is above the typical range. EF for-sale asking multiples (2026-10-06) for eCommerce: p25 2.08×, median 2.5×, p75 2.83× (n=51).
- Platforms the listing relies on or mentions: Amazon, TikTok. Ask how much revenue and traffic depends on each, and whether there has been any past policy or algorithm impact.
- Seller reports 15 hrs/week. Above the checker's default limit of 10 hours a week.
- Customer/revenue concentration not disclosed.
- Generic reason for sale. The Seller would like to explore other opportunities.
Green flags
- The listing shows connected data providers: Shopify, Google Analytics, Amazon Seller Central, eBay. These reduce, but do not remove, the need to reconcile figures to bank deposits.
- About 46 months of operating history (first revenue 2022-12, per the listing).
- Marketplace-reported revenue trend +13% (profit trend +23%).
- Post-sale support is offered: The Seller is willing to provide at least 30 days of email and phone support to ensure a smooth transition.
Questions to ask the seller
- What justifies pricing above comparable listings (growth, verified retention, moat)?
- What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents?
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Why sell now, and what would you do with the business if it doesn't sell?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
- Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What to verify
- Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits
- Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt
- Inventory on hand, its valuation and whether it is included in the price
- Supplier, 3PL and contractor agreements and whether they are assignable
- Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months
- Trademark, domain and marketplace-account transfer requirements
Payback at the asking price: 37.0 months on the stated average profit, 46.2 months if profit is 20% lower, 61.7 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.
Seller statements to check against evidence
Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.
- “The business benefits from exceptional unit economics, with profit margins exceeding 50% driven by a strong supplier relationship, while continuing to achieve healthy revenue growth through repeat purchases and substantial organic customer acquisition generated by viral social media content.”
- “The business generates approximately 85% of sales through its Shopify storefront, serving a mix of direct-to-consumer and B2B customers, with the latter driven in part through the Shopify Collective ecosystem and representing a meaningful growth opportunity.”
- “This represents an attractive opportunity for Buyers seeking a differentiated brand with strong margins, diversified sales channels, significant organic traffic, and clear opportunities for expansion across both wholesale and direct-to-consumer markets.”
Risks the listing itself discloses: Changes in social media algorithms may affect organic customer acquisition. Changes in supplier prices may affect the profitability of the business.
Sources
- Empire Flippers listing #95339, public listing data read 13 October 2026.
- FirstPass red-flag rules, the 33 published rules used for the flags above.
Related
FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.