Listing teardown · Ecommerce
Teardown: $49.2K Per Month eCommerce Business in the Supplements Niche (Empire Flippers #95577)
Short answer: a first-pass read of a live public listing, asking $374,243: 0 red, 5 yellow and 6 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.
How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above.
Snapshot (as listed)
| Asking price | $374,243 |
|---|---|
| Stated multiple | 2.08× annual SDE |
| Average monthly revenue / profit | $49,189 / $14,970 |
| Latest month revenue / profit | $31,823 / $14,731 |
| Payback (ask ÷ monthly profit) | 25.0 months on the average; 21.4 months on the last 3 months |
| Reported margin | 30% |
| Age | about 17 months |
| Monetization | eCommerce |
| Owner hours (seller-stated) | 4 a week |
| Top traffic channels | n/a |
| Stated customers | 15,291 |
Red flags
- None from the listing's public data.
Yellow flags
- Volatile monthly profit (CV 0.52). Monthly profit ranged $1,416–$28,248.
- No churn figure shown for the recurring revenue. Ask for monthly cancellations and renewals for the last 12 months.
- Platforms the listing relies on or mentions: Meta/Facebook, TikTok. Ask how much revenue and traffic depends on each, and whether there has been any past policy or algorithm impact.
- Customer/revenue concentration not disclosed.
- Generic reason for sale. The Seller would like to explore other opportunities.
Green flags
- The listing shows connected data providers: Shopify, Google Analytics. These reduce, but do not remove, the need to reconcile figures to bank deposits.
- Last-3-month average profit $17,509 is 17% above the 12-month average.
- Marketplace-reported revenue trend +90% (profit trend +156%).
- Seller states about 4 hours a week of owner time (to confirm against the task list).
- About 15,291 customers stated, so no single customer is likely to dominate revenue (to confirm).
- Post-sale support is offered: The seller is willing to offer 30 days of transition support via email, along with scheduled video or phone calls to assist with onboarding and operational questions.
Questions to ask the seller
- Explain the low months (refunds, annual-plan timing, one-off costs?).
- Monthly logo and revenue churn for the last 12 months (cohort table if possible).
- What would happen to revenue if Meta/Facebook changed its policy/API tomorrow? Any past incidents?
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Why sell now, and what would you do with the business if it doesn't sell?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
- Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What to verify
- Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits
- Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt
- Inventory on hand, its valuation and whether it is included in the price
- Supplier, 3PL and contractor agreements and whether they are assignable
- Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months
- Trademark, domain and marketplace-account transfer requirements
Payback at the asking price: 25.0 months on the stated average profit, 31.2 months if profit is 20% lower, 41.7 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.
Seller statements to check against evidence
Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.
- “Launched in 2025, this DTC eCommerce business operates in the wellness niche, selling premium organic Ube powder through its Shopify store.”
- “Key strengths include healthy net profit margins, a 20% returning customer rate as of June 2026, a growing subscription customer base, and streamlined operations requiring approximately 3–5 hours of owner involvement per week.”
- “The business also has an email database of approximately 15,291 subscribers, supported by automated abandoned-checkout emails, although advanced segmentation and promotional campaigns have not yet been fully implemented.”
- “Growth opportunities include launching on TikTok Shop US, increasing short-form video and user-generated content, expanding creator partnerships, developing wholesale relationships with cafés and specialty retailers, and implementing more advanced email marketing.”
Risks the listing itself discloses: An increase in Paid Traffic pricing could make the ads unprofitable. Supplier increasing prices
Sources
- Empire Flippers listing #95577, public listing data read 13 October 2026.
- FirstPass red-flag rules, the 33 published rules used for the flags above.
Related
FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.