Listing teardown · SaaS

Teardown: $22.6K Per Month Application Business in the Personal Care Niche (Empire Flippers #96416)

Short answer: a first-pass read of a live public listing, asking $301,428: 1 red, 5 yellow and 5 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.

Listing data read 13 October 2026 from the Empire Flippers public marketplace data · Listing: https://empireflippers.com/listing/96416/

Snapshot (as listed)

Red flags

• Recent profit below the period average (-37%). Last-3-month average profit $7,921 vs 12-month average $12,559. If the lower level persists, payback at the asking price is longer than the 12-month average suggests.

Yellow flags

• Volatile monthly profit (CV 0.62). Monthly profit ranged $3,959–$29,643.
• Monthly churn 5.2% (checker default limit 5%). At 5.2%/mo roughly 47% of today's customers would be gone in 12 months without new sales.
• Platforms the listing relies on or mentions: Meta/Facebook, TikTok, Apple App Store. Ask how much revenue and traffic depends on each, and whether there has been any past policy or algorithm impact.
• Customer/revenue concentration not disclosed.
• Generic reason for sale. The Seller would like to explore other opportunities.

Green flags

• The listing shows connected data providers: Apple App Store. These reduce, but do not remove, the need to reconcile figures to bank deposits.
• Marketplace-reported revenue trend +47% (profit trend +8%).
• Seller states about 4 hours a week of owner time (to confirm against the task list).
• About 3,000 customers stated, so no single customer is likely to dominate revenue (to confirm).
• Post-sale support is offered: The seller is willing to offer 90 days of ongoing support and is open to extending the support period as needed to ensure a smooth and successful transition.

Context

• Asking multiple 2.00× is below the typical range. EF for-sale asking multiples (2026-10-06) for Subscription: p25 2.06×, median 2.58×.

Questions to ask the seller

1. What drove the last 3 months below the 12-month average, and what do month-to-date numbers show?
2. Explain the low months (refunds, annual-plan timing, one-off costs?).
3. How is churn calculated (logo vs revenue), and what are new-customer adds per month?
4. What would happen to revenue if Meta/Facebook changed its policy/API tomorrow? Any past incidents?
5. What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
6. Why sell now, and what would you do with the business if it doesn't sell?
7. Provide a month-by-month P&L for the last 24 months with every cost line.
8. What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
9. Has the business ever had a platform ban, penalty, chargeback spike or security incident?

What to verify

• Read-only Stripe (or billing) access, reconciled to bank deposits for 12–24 months
• MRR and churn rebuilt from the billing export (logo and revenue churn, new subscriptions per month)
• A month-by-month P&L with every cost line, including contractors, hosting and the owner's time
• Analytics and Search Console exports for the same 12 months as the listing's traffic figures
• Code, hosting and database walkthrough; who holds the keys; what the payment-account transfer involves
• Contractor agreements and IP assignment for code and content

Payback at the asking price: 24.0 months on the stated average profit, 30.0 months if profit is 20% lower, 40.0 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.

Seller statements to check against evidence

Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.

• “Revenue is generated through recurring iOS subscriptions, and the business currently has over ~3,000 active subscribers.”
• “Customer acquisition is driven primarily by influencers, creator content, organic social media, and organic App Store discovery, while paid advertising has only been tested on a limited basis.”
• “Potential growth opportunities include scaling paid acquisition through Meta, TikTok, Apple Search Ads, and Google App Campaigns; expanding the creator and influencer program; optimizing onboarding, paywalls, pricing, and conversion rates; introducing additional premium and AI-driven features; and expanding internationally through localization.”
• “With an established paying subscriber base, lean day-to-day operations, and several acquisition and product growth channels that have not yet been fully scaled, the business offers a foundation for a buyer seeking a recurring-revenue mobile application.”

Risks the listing itself discloses: Google algorithmic changes could cause traffic to fluctuate. Subscription services require customer service and the ability to stay on top of the subscribers requests.

Sources

1. Empire Flippers listing #96416, public listing data read 13 October 2026.
2. FirstPass red-flag rules, the 33 published rules used for the flags above.

Related

• All listing teardowns
• Run the free 33-rule checker on another listing
• Guides for buyers

FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.