Listing teardown · Ecommerce
Teardown: $80.5K Per Month eCommerce Business in the Sports Niche (Empire Flippers #96752)
Short answer: a first-pass read of a live public listing, asking $418,339: 0 red, 4 yellow and 6 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.
How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above.
Snapshot (as listed)
| Asking price | $418,339 |
|---|---|
| Stated multiple | 2.3× annual SDE |
| Average monthly revenue / profit | $80,510 / $15,157 |
| Latest month revenue / profit | $109,519 / $21,940 |
| Payback (ask ÷ monthly profit) | 27.6 months on the average; 22.4 months on the last 3 months |
| Reported margin | 19% |
| Age | about 21 months |
| Monetization | eCommerce |
| Owner hours (seller-stated) | 4 a week |
| Top traffic channels | Paid Search 63%, Direct 15%, Organic Search 9% |
| Stated customers | 5,500 |
Red flags
- None from the listing's public data.
Yellow flags
- Volatile monthly profit (CV 0.81). Monthly profit ranged $-1,038–$38,788.
- Paid Search ≈63% of users. Single-channel dependency.
- Customer/revenue concentration not disclosed.
- Generic reason for sale. The Seller would like to explore other opportunities.
Green flags
- The listing shows connected data providers: Shopify, Google Analytics. These reduce, but do not remove, the need to reconcile figures to bank deposits.
- Last-3-month average profit $18,699 is 23% above the 12-month average.
- Marketplace-reported revenue trend +85% (profit trend +76%).
- Seller states about 4 hours a week of owner time (to confirm against the task list).
- About 5,500 customers stated, so no single customer is likely to dominate revenue (to confirm).
- Post-sale support is offered: The seller is willing to offer up to 6 months of transition support, with the seller and team remaining involved to assist with day-to-day operations, product development, supplier and team handover, and preparing the business for Q4.
Questions to ask the seller
- Explain the low months (refunds, annual-plan timing, one-off costs?).
- What is behind the Paid Search traffic and how durable is it?
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Why sell now, and what would you do with the business if it doesn't sell?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
- Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What to verify
- Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits
- Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt
- Inventory on hand, its valuation and whether it is included in the price
- Supplier, 3PL and contractor agreements and whether they are assignable
- Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months
- Trademark, domain and marketplace-account transfer requirements
Payback at the asking price: 27.6 months on the stated average profit, 34.5 months if profit is 20% lower, 46.0 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.
Seller statements to check against evidence
Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.
- “The seller is committed to a smooth transition, offering up to 6 months of extensive support post-sale to assist the new owner with operations, new product introductions, and strategic planning Disclaimer: This business is currently registered for VAT in specific countries; all income reported in the P&L is exclusive of VAT.”
Risks the listing itself discloses: An increase in Paid Traffic pricing could make the ads unprofitable. Supplier increasing prices
Sources
- Empire Flippers listing #96752, public listing data read 13 October 2026.
- FirstPass red-flag rules, the 33 published rules used for the flags above.
Related
FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.