Listing teardown · Ecommerce
Empire Flippers listing #98065: Outdoors ecommerce business teardown
Short answer: a first-pass read of the live listing “$43.5K Per Month Amazon FBA Business in the Outdoors Niche”, asking $160,496: 0 red, 4 yellow and 6 green flags from the checker's rules. Every figure comes from the public listing page; nothing here has been verified with the seller.
How to read this. Flags are questions to answer, not findings. A red flag means the listing's own figures or text need an explanation before you spend money on diligence; it does not mean anything is wrong. Sellers often have good answers. Listing details can change after the date above.
Snapshot (as listed)
| Asking price | $160,496 |
|---|---|
| Stated multiple | 2.8× annual SDE |
| Average monthly revenue / profit | $43,466 / $4,777 |
| Latest month revenue / profit | $44,943 / $8,792 |
| Payback (ask ÷ monthly profit) | 33.6 months on the average; 16.1 months on the last 3 months |
| Reported margin | 11% |
| Age | about 82 months |
| Monetization | Amazon FBA |
| Owner hours (seller-stated) | 8 a week |
| Top traffic channels | n/a |
Red flags
- None from the listing's public data.
Yellow flags
- Volatile monthly profit (CV 0.99). Monthly profit ranged from a loss of about $930 (Feb 2026) to about $12,000 (Jul 2026). Revenue ran about $11,400 to $19,400 a month in Jan to Mar 2026 and about $78,000 to $83,000 in Jun to Jul 2026, which looks seasonal for camping products. The last three months (Jul to Sep 2026) sit in that peak, so the last-3-month payback likely flatters a full year. Ask for 24 months of monthly P&L to separate seasonality from trend.
- Platform the listing relies on: Amazon (100% of revenue). The listing says all revenue comes through Amazon FBA in North America and discloses that higher Amazon ad prices or an FBA account suspension could hurt the business. TikTok appears only as a possible new channel. Ask about any past account health issues, suppressions or policy strikes.
- Customer/revenue concentration not disclosed.
- Generic reason for sale. The Seller would like to explore other opportunities.
Green flags
- The listing shows connected data providers: Amazon Seller Central. These reduce, but do not remove, the need to reconcile figures to bank deposits.
- About 82 months of operating history (first revenue 2019-12, per the listing).
- Last-3-month average profit $9,945 is 108% above the 12-month average.
- Marketplace-reported revenue trend +9% (profit trend +44%).
- Seller states about 8 hours a week of owner time (to confirm against the task list).
- Post-sale support is offered: The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Questions to ask the seller
- Explain the low months (refunds, annual-plan timing, one-off costs?).
- What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents?
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Why sell now, and what would you do with the business if it doesn't sell?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
- Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What to verify
- Store and payment-processor reports (Shopify/WooCommerce, Stripe, PayPal, marketplaces) reconciled to bank deposits
- Landed cost per SKU, ad spend and refunds month by month, so the margin can be rebuilt
- Inventory on hand, its valuation and whether it is included in the price
- Supplier, 3PL and contractor agreements and whether they are assignable
- Ad-account history (CPA, ROAS) and analytics by channel for the listing's 12 months
- Trademark, domain and marketplace-account transfer requirements
Payback at the asking price: 33.6 months on the stated average profit, 42.0 months if profit is 20% lower, 56.0 months if 40% lower. This is arithmetic on the listing's figures, not a valuation or a bid suggestion.
Seller statements to check against evidence
Quoted from the listing. Each is a reasonable thing for a seller to say and worth confirming with documents.
- “This represents an attractive opportunity for Buyers seeking a focused outdoor-products brand with meaningful potential for growth through complementary camping products, expansion into additional Amazon marketplaces, development of off-Amazon channels such as Walmart and TikTok Shop, and entry into wholesale and retail distribution.”
Risks the listing itself discloses: An increase in Amazon ad pricing could make the ads unprofitable. Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Questions about this listing
Is Empire Flippers listing #98065 still for sale?
Status on 25 October 2026: still for sale at $160,496, the same price as when we read it. Listed 2 days (since 22 October 2026). On Empire Flippers since January 2025, sold Amazon FBA listings took a median 54 days to sell (middle half 22–138 days). The watch box at the top of this page sends one email when that changes.
What should I ask the seller of Empire Flippers listing #98065?
Explain the low months (refunds, annual-plan timing, one-off costs?). What would happen to revenue if Amazon changed its policy/API tomorrow? Any past incidents? What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)? Why sell now, and what would you do with the business if it doesn't sell? Provide a month-by-month P&L for the last 24 months with every cost line. What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)? Has the business ever had a platform ban, penalty, chargeback spike or security incident?
What flags does Empire Flippers listing #98065 raise?
0 red and 4 yellow flags from FirstPass Memo's 37 published rules, using only the public listing: Volatile monthly profit (CV 0.99); Platform the listing relies on: Amazon (100% of revenue); Customer/revenue concentration not disclosed; Generic reason for sale.
Is this teardown a recommendation to buy or not to buy?
No. It is informational screening of public listing data. Flags are questions to answer, not findings, and nothing has been verified with the seller.
Sources
- Empire Flippers listing #98065, public listing data read 23 October 2026.
- FirstPass red-flag rules, the 37 published rules used for the flags above.
Related
FirstPass Memo is independent and buyer-paid. Not affiliated with, paid by or endorsed by Empire Flippers or the seller. Informational screening only, not investment, legal, tax or valuation advice, and not an audit. Figures are the seller's and marketplace's, as listed on the date above. If you are the seller or broker and something here is out of date, email hello@firstpassmemo.com and we will correct it.