Answers · Data
How long do Empire Flippers listings take to sell?
Short answer: Of 232 Empire Flippers listings first listed since January 2025 and now marked sold, the median spent 64 days on the marketplace. 27% sold within 30 days and a quarter took over 125. Their median asking multiple was 29x monthly profit. Public marketplace data, read 25 October 2026.
How long does each type of business take to sell?
| Group | Sold | Median days | Middle half (days) | Within 30 days | Within 90 days | Median multiple (monthly profit) | Median asking price |
|---|---|---|---|---|---|---|---|
| Amazon FBA | 101 | 54 | 22–138 | 29% | 62% | 30x | $148,351 |
| Ecommerce (non-Amazon) | 28 | 64 | 47–114 | 21% | 68% | 26x | $78,416 |
| YouTube | 26 | 44 | 24–102 | 27% | 73% | 23x | $79,196 |
| Content site | 25 | 57 | 21–125 | 28% | 68% | 29x | $108,465 |
| Amazon KDP and Merch | 22 | 72 | 14–119 | 32% | 64% | 29x | $145,776 |
| Other | 21 | 121 | 58–195 | 14% | 38% | 28x | $127,984 |
| All sold listings | 232 | 64 | 24–125 | 27% | 64% | 29x | $120,778 |
Types are grouped from each listing's monetization tags (SaaS first, then Amazon FBA/FBM, KDP and Merch, YouTube, other ecommerce, then display ads and affiliate as content sites). Groups with fewer than 10 sold listings are left out of the table: SaaS (9). Multiples are the asking price divided by average monthly profit as listed.
Do cheaper listings sell faster?
| Group | Sold | Median days | Middle half (days) | Within 30 days | Within 90 days | Median multiple (monthly profit) | Median asking price |
|---|---|---|---|---|---|---|---|
| under $100k | 102 | 68 | 21–116 | 27% | 64% | 26x | $61,517 |
| $100k to $250k | 71 | 71 | 19–138 | 30% | 61% | 30x | $146,009 |
| $250k to $1M | 48 | 50 | 32–120 | 25% | 69% | 34x | $387,014 |
| $1M and up | 11 | 72 | 31–108 | 18% | 64% | 42x | $2,082,366 |
What does this mean for a buyer?
- The fast ones go in weeks. 27% of sold listings went within 30 days. If you want a listing like that, do the first pass on the public numbers the day you see it, then spend your deposit and calls only on the ones that survive.
- The slow ones give you room. A quarter took more than 125 days. A listing well past that mark has likely been seen by many buyers already; ask the seller what came up in earlier conversations, and expect more room on price and terms.
- The multiple of what sold is a reference, not a price. A median of 29x monthly profit says nothing about one listing's traffic, concentration or trend. Amazon FBA listings that sold had a median of 30x. Check those with the 37 red-flag rules.
What happened to the 91 listings we tore down?
We have published a first-pass teardown of 91 live Empire Flippers listings since 13 October 2026. On 25 October 2026: 81 were still for sale, 2 were pending sale, 1 was marked sold and 7 no longer appeared in the marketplace data (sold, withdrawn or paused; the data does not say which). 8 of the live listings were asking at least 5% less than when we read them, and 2 at least 5% more. Empire Flippers prices are a multiple of recent profit, so a price can move when the monthly figures update, not only when a seller cuts.
Asking at least 5% less than when we read them:
- EF #91698 teardown: $408,325 when we read it, $224,943 on 25 October 2026 (-45%)
- EF #96752 teardown: $418,339 when we read it, $338,109 on 25 October 2026 (-19%)
- EF #95339 teardown: $344,898 when we read it, $280,896 on 25 October 2026 (-19%)
- EF #96693 teardown: $337,130 when we read it, $286,560 on 25 October 2026 (-15%)
- EF #96704 teardown: $129,549 when we read it, $114,564 on 25 October 2026 (-12%)
- EF #91175 teardown: $142,433 when we read it, $132,844 on 25 October 2026 (-7%)
- EF #97447 teardown: $320,130 when we read it, $299,943 on 25 October 2026 (-6%)
- EF #80114 teardown: $107,823 when we read it, $102,381 on 25 October 2026 (-5%)
Want to know when one listing changes? Every teardown page has a one-field box that emails you once if its asking price changes or it is marked sold or removed.
Questions about selling times on Empire Flippers
How long does it take to sell a business on Empire Flippers?
For listings first listed since January 2025 and now marked sold, the median was 64 days on the marketplace, with the middle half between 24 and 125 days (public marketplace data, read 25 October 2026).
What multiple do Empire Flippers businesses sell for?
The median asking multiple of those sold listings was 29x average monthly profit. Empire Flippers publishes the asking price, not the final negotiated price, so treat this as the asking multiple of businesses that did sell.
Do good Empire Flippers listings sell fast?
Some do: 27% of the sold listings went within 30 days. A buyer who wants to compete for those needs a first pass on the numbers ready within days of a listing going live, before paying the refundable deposit to unlock it.
Is this FirstPass Memo data or Empire Flippers data?
The inputs are Empire Flippers' public marketplace data; the grouping, medians and counts are ours. We do not republish listing text. Figures are as listed by the marketplace and seller and are not verified.
How did we count?
On 25 October 2026 we read all 2,874 listings returned by Empire Flippers' public marketplace data (171 for sale, 21 pending sold, 2,682 sold). We kept sold listings whose first listing date is on or after 1 January 2025 and used the days on the marketplace that the data reports for each. Prices and multiples are asking figures; Empire Flippers does not publish the final sale price, and we limit the count to listings first listed since January 2025 so it reflects the current market. We refresh these figures when we update the page.
Sources
- Empire Flippers marketplace, public listing data read 25 October 2026
- FirstPass Memo methodology, how payback and flags are calculated
Related
- Is Empire Flippers legit for buyers?
- All 94 listing teardowns
- How many times profit do online businesses sell for?
- What is a good payback period for an online business?
- Listing benchmarks
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